The Carbon Action product line incorporates the circular economy principles of Reduce, Recycle, and Renewable resources and options that endorse Recycling and Reuse. These advanced labeling materials supplant traditional fossil-based alternatives while maintaining quality and functionality.

Attendees at Labelexpo 2024 will have the opportunity to engage with UPM Raflatac's team of experts in sustainability and digital printing solutions. Visitors can learn firsthand about the latest in substrates for digital and print-on-demand, witnessing these materials in action on various digital presses at leading OEM's expo booths.

In addition to the Carbon Action portfolio, UPM Raflatac will feature other sustainable solutions such as the UPM Raflatac Forest Film™, the world’s first wood-based plastic label material, and UPM Raflatac Ocean Action™, designed to combat ocean-bound plastic pollution.

Attendees can also discover UPM Raflatac's Label Life, a tool providing Dekra verified Life Cycle Assessment (LCA) calculations to deliver sustainability value. This opportunity will guide customers on leveraging this tool to make informed, sustainable choices and capture new business opportunities.

“Label material choice can have a significant impact on packaging sustainability,” states Anna Hunt, Senior Manager of Marketing and Communications at UPM Raflatac. “At UPM Raflatac, we provide innovative solutions that can directly contribute to reducing carbon footprint and enhancing circularity. We are committed to empowering our customers and brands to take concrete steps towards a low carbon circular economy.”

Labelexpo 2024 takes place in Rosemont, Illinois, September 10-12. The event offers a unique opportunity for media and industry professionals to experience UPM Raflatac's innovative solutions first-hand.